Tiago Fister Hire me
★ Special Edition ★ Prepared for the Deverr team — Head of Marketing ★

Tiago Fister
Porto Alegre · RS · Brazil

+55 51 99480-0797
tiagofister@gmail.com

Tiago Fister

AI-Augmented Growth Marketing Leader

Vol. XX Late City Edition Special Edition · For Deverr 2026 Edition Price: one interview

Extra! Extra! Read all about it

100%+ of the lead target. Every month. All of 2025.

Meet Tiago Fister: an AI-augmented growth marketer with 20+ years of experience turning paid media, conversion optimization and marketing automation into predictable pipeline — across four continents.

Hire
me! Read the full story
  • Breaking: 100%+ of the monthly lead target, every month of 2025
  • Paid media became the #1 acquisition channel
  • Campaigns running on 4 continents
  • Live: on stage in São Paulo talking LinkedIn — March 2026
  • 30+ clients served at LOVJOB
  • CRO · HubSpot · LinkedIn Ads · Meta Ads
  • 20+ years in digital marketing

p.2

Specialties of the house

As requested by Deverr

The Big Four

CRO, HubSpot, LinkedIn Ads & Meta Ads — the four skills growing companies ask about most. Here's the evidence.

No. 1

CRO

Conversion Rate Optimization

  • Leads CRO at NOVUS: A/B tests landing pages, creatives and messaging to scale qualified leads.
  • Optimizes landing pages for UX, speed and forms — with a test-and-learn mindset.
  • Funnel & attribution analysis focused on CPL, conversion rate, lead quality and velocity.
  • Result: ads-originated form submissions became the primary source of qualified leads.
No. 2

HubSpot

Marketing Automation & CRM

  • Hands-on HubSpot: workflows, lead scoring, lifecycle stages and nurture sequences.
  • CRM-integrated email nurture automation and executive funnel reporting.
  • MQL → SQL playbooks and sales handoff, built hand in hand with Sales.
  • Segmentation, tracking and performance insights for every email program.
No. 3

LinkedIn Ads

B2B Demand Generation

  • Runs LinkedIn Ads by product line and region to drive B2B demand across global markets.
  • Plans, tests and optimizes budgets across 4 continents.
  • Captured decision-maker leads for B2B EdTech with LinkedIn, Google & Meta.
  • Speaker: LinkedIn talk in São Paulo, March 2026.
No. 4

Meta Ads

Paid Social Performance

  • Manages Meta Ads from creative to budget — B2B, education and e-commerce.
  • A/B tests creatives and messaging to improve conversion and lower CPL.
  • Paid media became the leading acquisition channel at NOVUS since 2023.
  • Founder of LOVJOB: paid traffic on Meta & Google for a 30+ client portfolio.

p.3

The scoreboard

By the Numbers

Years in digital marketing
20+
Months at 100%+ of the lead target in 2025
12/12
Continents with live campaigns
4
Clients served at LOVJOB
30+
Paid media's rank among acquisition channels at NOVUS since 2023
#1

p.4

In his own words

Marketer Profile

Digital marketing specialist with 20+ years of experience driving measurable growth for global companies. I specialize in demand generation, performance marketing and marketing analytics — helping organizations expand their presence and scale acquisition in international markets. My work connects marketing, sales and product teams to build predictable pipelines and accelerate revenue.

Objective: To lead marketing as Head of Marketing for a fast-growing company — turning CRO, HubSpot, LinkedIn Ads and Meta Ads into a predictable, revenue-focused pipeline.

Hire me!

p.5

In the News

São Paulo · March 2026

Marketer takes the stage in São Paulo to talk LinkedIn

Tiago Fister on stage with a microphone, presenting a talk about LinkedIn to a room of professionals in São Paulo
Tiago Fister on stage in São Paulo, March 2026.

Tiago Fister took the stage in São Paulo in March 2026 to deliver a talk about LinkedIn to a room full of professionals.

For a marketer who runs LinkedIn Ads to generate B2B demand across four continents, the platform is home turf — and sharing what works, in front of a live audience, comes with the job.

p.6

Twenty years, one through-line: growth

Professional Record

Now Feb 2023 – Present · Canoas, RS, Brazil

Senior Digital Marketing Analyst (Performance & Web Analytics)

NOVUS Automation

Leads performance marketing & web analytics to drive B2B demand across global markets.

  • Owns the GA4 + GTM architecture and event schema across website and landing pages — data quality and governance.
  • Manages paid media (Google Ads, LinkedIn Ads, Meta) by product line and region; plans, tests and optimizes budgets across 4 continents.
  • Builds executive & operational dashboards (Looker Studio / Power BI); automated weekly reporting adopted by leadership.
  • Runs attribution and funnel analysis to improve lead quality and velocity, focused on CPL and conversion rates.
  • Leads CRO — A/B testing landing pages, creatives and messaging — and partners with Sales & Product on go-to-market and measurement.

Highlights

  • 100%+ of the monthly lead target, every month of 2025
  • Paid became the leading acquisition channel
  • Ads-originated forms became the #1 source of qualified leads
  • Tracking & UTM governance standardized across four continents

Now Feb 2017 – Present · Porto Alegre, RS, Brazil

Founder & CEO

LOVJOB – Comunicação Digital

A digital communications agency combining creativity, technology and strategy. Full-service portfolio: professional websites and landing pages, social media management, paid traffic (Google Ads & Meta Ads), SEO, visual identity design and — more recently — AI-powered chatbots.

30+ clients served across multiple industries, focused on real results, accessible pricing and personalized service.

Previous Employment

  1. 2022

    Digital Marketing Analyst E-commerce & Marketplaces

    Via Aroma · Feb – Aug 2022 · Porto Alegre

    • Paid media (Google Ads, Meta) focused on qualified traffic and revenue lift.
    • Daily KPI routine — sessions, conversion, AOV, channel mix.
    • Category/product dashboards; tracking & UTM governance.

  2. 2021

    Digital Marketing Analyst Lead Generation

    QI College & Technical School · May 2021 – Feb 2022

    • Owned lead acquisition and end-to-end measurement with CPL and lead-quality targets.
    • GTM + Google Analytics; landing-page A/B tests (UX, speed, forms).
    • Google & Meta Ads; CRM-integrated email nurture automation.

  3. 2020

    Digital Marketing Analyst EdTech B2B

    School Communication App · Nov 2020 – Apr 2021

    • B2B demand generation for schools via Google, Meta and LinkedIn.
    • Use-case landing pages; MQL → SQL qualification playbook.
    • Email sequences, sales enablement and funnel attribution.

  4. 2019

    Internet Marketing Analyst

    Unesul Transportes · Apr 2019 – Apr 2020

    • Led the company's digital communication strategy.
    • Marketing automation, inbound, websites & landing pages.
    • Email marketing, PPC, SEO and social media.

  5. 2015

    Digital Marketing Analyst

    Raizler Promocional · Jan 2015 – Feb 2017

    • Marketing planning, branding and inbound marketing.
    • Paid search, social ads, display and price-comparison campaigns.
    • Trade shows across Brazil; ERP, CRM & web-to-print e-commerce projects.

  6. 2014

    Digital Marketing Analyst

    Penso Ideias · Jan 2014 – Jan 2015

    • Content for Facebook, Pinterest and LinkedIn; brand monitoring.
    • Facebook Ads campaigns, reporting and continuous optimization.
    • Content-driven awareness and lead capture.

  7. 2010

    Web Designer

    Incoterm · May 2010 – Dec 2013

    • Campaign concepts, websites, hotsites and landing pages.
    • Google AdWords, Facebook Ads and email marketing.
    • Web KPIs in Google Analytics.

  8. 2009

    Web Designer

    Grupo Cybersul · Jun 2009 – May 2010

    • Art direction and end-to-end website creation.
    • Design, animation and information architecture.
    • Co-founded Mumbai and created its entire visual identity.

  9. 2008

    Art Director

    Apollo13 Agência de Comunicação · Jun 2008 – Jan 2009

    • Layouts, logos and visual identity, offline and online.
    • Campaign concepts and taglines for print and digital.
    • Clients incl. Unimed, Villaggio, Confraria do Café and Canoas Parque Hotel.

p.7

Diplomas, credentials & the toolbox

Education

2013 – 2016

Associate Degree in Technology (CST), Communication & Media / Multimedia

Senac RS

2012

E-Commerce, Marketing

ESPM – Escola Superior de Propaganda e Marketing

2004

Technical Degree in Web Design

Senac RS

Credentials

  • CertificationE-commerce Specialist
  • Top skillsGrowth Marketing · Demand Generation · SEO
  • SpeakingLinkedIn talk · São Paulo, March 2026

The toolbox

  • HubSpot
  • LinkedIn Ads
  • Meta Ads
  • CRO / A/B tests
  • Google Ads
  • GA4
  • Google Tag Manager
  • Looker Studio
  • Power BI
  • UTM Governance
  • Email Automation
  • SEO
  • Landing Pages
  • AI Tools & Chatbots

Want more growth?

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Tiago Fister
Porto Alegre · RS · Brazil
tiagofister@gmail.com

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